🤝Brand Guidelines

Welcome to our Brand Guidelines. This page is designed to help you correctly use our branding elements in your digital communications to ensure consistency across all platforms.

Here are the guidelines for using our logo:

  • Do not alter the logo’s colors or proportions.

  • Maintain adequate spacing around the logo.

  • Various formats provided.

Color Palette

  • Primary Blue: #2B66FE

  • Secondary Blue: #90AFFF

Typography

Primary Fonts

  • Headings: Poppins (heavier weight)

  • Body: Poppins (light weight)

Trademark Guidelines: The UP logo and name are trademarks and can not be used unlawfully, to mislead or offend, or represent another company or brand.

For more information or permission to use brand assets, contact [email protected]

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